The standard for in‑store
tastings at LCBO.
Book vetted staffing agencies for product tastings at any of 670 Ontario stores. We verify the agency. We handle the paperwork. You get the debrief.
An industry built on
relationships. Software to scale them.
Booking an in-store tasting at LCBO has always run on relationships — brand managers, agency owners, and seasoned ambassadors who know the stores, the staff, and the regulars. It works because people make it work.
The surrounding paperwork — supplier-of-record letters, store consent, AGCO compliance — still lives in a folder of PDFs. The debrief usually arrives as a photo and a sentence in an email.
Ontario's beverage market is fragmented by design: independent agencies, hundreds of stores, dozens of suppliers. That's a feature, not a bug — but it means every party reinvents the same operational steps.
Rosterline is the layer underneath: standard paperwork, verified agencies, closed-loop reporting. Built to amplify the relationships that already work.
The gates
we hold.
An agency becomes Tier-1 Verified only after passing the gates. The badge is the standard, not a promotional tier.
Corporate Registration
Active Ontario or federal incorporation, verified at activation.
HST / GST
CRA-registered. Tax status verified at activation.
General Liability
Certificate of insurance on file.
Smart Serve Coverage
Smart Serve required for every fielded ambassador. Sample-audited.
Reference Network
Live beverage-company references checked before activation.
Platform Terms
Signed platform agreement with operational standards. Renewed annually.
From brief
to debrief, in days.
Submit a brief
Stores, dates, SKU, budget.
Pick stores, dates, your SKU, and budget. Or let our store-targeting suggest a list — informed by category sell-rate and inventory health.
Verified agencies respond
Tier-1 quotes, your choice.
Tier-1 verified agencies in matching regions see your brief and respond with quotes. You choose. Ambassador contact details stay with the agency.
We handle the paperwork
Authorizations, consent, compliance.
Tasting authorizations, store consent paperwork, and the routine compliance tracking each engagement needs — coordinated between supplier and agency in one place.
The debrief arrives
Geo-verified, units sampled, photos.
Geo-verified check-in, units sampled, customer interactions, store-manager feedback, photographic record — closed-loop reporting on every event.
We protect the
agency relationship.
Architecturally.
- We do notlet ambassadors register directly on the platform.
- We do notshow buyers the phone number of an ambassador. By design.
- We do notbroker around your agency. Bookings route to the entity, not the individual.
- We do notcharge ambassadors fees of any kind, in any direction.
- We doenforce this in the product, the contract, and the audit. Architecturally.
— Trust is the only durable contract in this category. —
Agency
Dossier
FILE NO. 0044-A2026 / ONT
- Corporate registration✓Active
- HST / GST✓Cleared
- General liability✓Verified
- Smart serve roster✓Current
- References✓Checked
- Roster✓Active
- Platform terms✓Signed
2026·05·09
Rosterline Standards
Demand, delivered.
Margins, respected.
You built the roster. You trained the people. You hold the relationships. We bring you qualified booking demand — and the platform is designed to keep the buyer engaged through your agency.
List your agency. Get the badge. Receive briefs that match your regions and categories. Bill at your rate. Keep your margin. Renew your verification annually.
A short list of fair questions.
No. By design. Beverage companies never see individual brand ambassadors — not a name, not a photo, not a profile. The agency contracts with the brand and assigns the BA internally. Bookings, payments, ratings, and day-of comms all flow through the agency. This isn't a contract clause; it's enforced architecturally so neither the brand nor the platform exposes BA identity.
Several gates around incorporation, tax standing, insurance, Smart Serve, references, and platform terms. Annual re-verification.
Beverage companies pay nothing to browse or request. Agencies are paid through the platform; commercial terms are being set with pilot partners.
A small pilot wave of Ontario agencies and beverage companies is opening now. General availability across Ontario will follow. Other provinces are a future conversation.
Set the table.
Pour the standard.
We are admitting a small first cohort of beverage companies and Tier-1 agencies. Leave us a line and we will be in touch.
No marketing list. No fluff. A short, honest reply.